Monthly Archives: January 2016

Having a CRM system doesn’t mean you no longer have to pick up the phone!

 

  In many types of businesses a salesman is required to close sales. This is not only true for big ticket items like cars and airplanes, but a myriad of different types of businesses too numerous to be named.

Even for most of the items on your grocery store shelves, a salesman probably was involved to get the supermarket manager or chain, interested enough to provide shelf space for that particular product at some point in time. Even though new automation marketing may provide prospect data and up to the minute d detailed information on how your prospects interact on your website, this information alone will usually not close the sale.

 

This is quite obvious basic information, of course, but no company with a CRM system (Customer Relationship Management) software should be unclear that the CRM software is merely a tool to provide additional data for the salesperson, and to help find the prospects who are ready, willing, and able to buy at the current time.

 

Face to face visits, (when possible), phone calls, Skype calls, webinar events, presentations, etc. are where sales are made. Everything else is just background to the actual sale. Sometimes the amount of data can be a little distracting, but keeping all eyes on the prize should prevent this.

 

The relationship between the salesman and the customer is the most critical one a business has, and all the advertising in the world, cannot substitute for the personal relationship that exists there.

 

Sales and marketing managers also need to make sure that this fundamental level of contact with the customer is taken care of. Tracking calls, visits, and all of these one-to-one connections with prospects is just as critical as the detailed information you receive from a CRM, if not of greater importance. CRM systems, once costly propositions restricted to entrerprise-level companies are now highly affordable, even for the smallest business.

 

For more information, click the link below. click here —-> Affordable Automation for Everyone  

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A Different Job Interview

I spent an interesting morning yesterday at the National Water sports Centre Holme Pierrepont. I had applied for work there and I was invited for a practical assessment. Unfortunately the weather system which resulted in the snow storm which shut down the East coast of the USA, was  passing
over the UK, so the winds were high with rain in the north.

There were a number of no shows so what had been planned to last a day only covered the morning as only one other person attended. We ended up only doing one practical test of building a raft and assembled a raft using four barrels, two long poles as six short and thinner poles and numerous ropes. We took our time and after 30 minutes built a passable raft, capable of carry four people. We were then made aware of possible safety issues where  limbs could become trapped. Three instructors them demonstrated a different design using four Barrels, the two long poles and just four ropes built in 5mins and once again pointing out areas to watch when assembling and using rafts.

The winds were still strong, above the limits of normal operations so no further tests were possible  but we were taken on a tour around the site viewing the Rowing course, Assault course challenge, E-combat, Sky trail, mini golf, Laser Tag and Segways. I was impressed with the Sky trail from a  safety point of view as users are permanently attached  to a track from start to finish and even toddlers can use a mini version, We also viewed the extensive sailing and canoeing equipment, safety boats, White Water area and Wake boarding set-up.

We finished up with checking our certificates and discussing work opportunities. One question  came to light was my lack of formal certification  versus years of experience. Which has the most value, ideally you need both. Rules and regulations in the UK require valid certificates, however no training can cover all eventualities and this  is where experience comes into play. The question for potential employers is it worth to spend time and money in training up experienced people or do they accept only those with certification.

I now have to wait a few weeks, as they have another weekend assessment to complete, before they will invite selected candidates for a more formal interview.

This afternoon, I continue my School Governor training, having been elected in December, I need to learn  more about how the education system works in the UK.