The Amazing Power of Blogging

The Amazing Power of Blogging

Original article by Tony Cordingley

So what is a blog? After all, it just looks like a regular website to many people. In fact, it is one of the best ways of holding a conversation online. You can hold this conversation with as many people as you want and it is only limited by the amount of people who come to your blog.

What is a blog?

It is a great way to connect with people especially those with similar interests to yourself. Simply put up interesting or controversial thoughts and opinions and invite comment. If you have a particular passion you can easily attract interest from similarly passionate people and stimulate further interest in the subject.

Of course, it hasn't taken long for commercial interests to cotton on to this and see the money making opportunities inherent in this technology. The main object here is to establish yourself as an authority on a particular subject and to build a profile for yourself.

This can work for anybody from an internet marketer selling money making products to your local real estate agent or neighbourhood lawyer. However, building credibility has it's cost. You need to maintain contact with your readership and regularly write interesting and valuable content for your blog. This regular input is the most daunting aspect of blogging unless you are a skilled and competent writer. Fortunately, these written pieces do not have to be very long but they do need to be regular, especially if you are also hoping to get noticed and indexed by the search engines. Getting on the first page of Google is incredibly good for business.


Be careful to avoid blatant advertising in your blogging. Otherwise, it is all too easy to put people off. A casual recommendation is the best promotion. Building your profile and authority will have all the positive spin-off to bring people knocking on the office door. Encourage questions that can showcase your knowledge in your answers.

Google alerts can be emailed to your email address daily and can be a source of inspiration on what to write or discuss with your readership. Regular attendance at online forums on your subject will also give you ideas on what is of current interest on your subject.

How to start a blog

Blogging can be purely a platform to share your passion on a chosen subject or it can be a great way to build your business. If it is for building your business be careful not to be too obvious about it. Give good content, good advice and be open and conversational and you can't go wrong.

Blogging is incredibly easy to set up. Google's or WordPress are very easy to set up even for those challenged by technology. And there is now also a new blogging platform for entrepreneurs called Marketive. There is no need to do anything fancy just blog regularly with good content and try to remain current with what is happening in your niche.


Start your free MARKETHIVE Blog today, join Markethive! >>>

How is life for self-employed workers?

Being self-employed is a way of life for almost five million people in the UK now, with some deliberately opting for a life of working independence and others being forced to adopt it.

Figures released by the Resolution Foundation this week said average earnings for self-employed workers are now lower than in 1994-95 but that the UK's self-employed workforce had grown by 45% in the past 15 years.

How has the life of a self-employed worker changed over the years – and what benefits or drawbacks does it bring? Some have shared their stories.

The session singer

Sam Blewitt


"Payments to session singers have increased little in real terms in the past 20 years"

Payments to sessions singers have changed very little in real terms over the past 20 years, according to Sam Blewitt.

The Twickenham-based singer has been self-employed for 30 years and has sung with Madness, The Streets, Dizzee Rascal and Ultravox, as well as on soundtracks for films, TV shows and commercials.

"There have been good times and bad, but generally, I am working for the same as I was 10 or even 15 years ago," said Mr Blewitt. "I do believe I was earning more 20 years ago.

"Then the added impact of the change in people's music-buying habits have really changed the way self-employed musicians and singers earn money. My publishing income from music sales is virtually non-existent these days."

The cleaner

Darren Smith


On his 40th birthday Darren Smith decided to make some major life changes including giving up his job in a large shop-fitting company to set up his own cleaning business.

"I was living my life out of a suitcase week in, week out, and though the money was good, when did I get the time to spend it?" said Mr Smith, from Eastwood, Nottinghamshire.

He got a part-time job packing computer components to ensure he had some money coming in while he worked on building up a client base, which involved designing leaflets and delivering them himself.

Nine years on Mr Smith – although earning less – says his decision to become a sole trader was the right one.

"I've taken a big drop in wages, but I have cut my cloth accordingly," he added. "My partner and I live a frugal, but in my eyes, a very rich life. My work-life balance is much better, and yes, there are times when I'd pack it all in tomorrow, but doesn't everyone have days like that?"

The homeopath

Suzanne Wright


A patchwork career is a modern way of balancing motherhood with work

Suzanne Wright found that when she became a self-employed homeopath her hourly rate was actually higher than when she was employed as a part-time distribution manager. So while her income dropped, it was because she was working fewer hours.

The mum-of-two from Northampton decided to work for herself because she and her husband found it difficult to arrange flexible childcare for their primary school-aged children.

"A lot of people have started up as self-employed in recent years," said Mrs Wright. "Many, like myself, are mums seeking to work for themselves so that they can manage their working hours around school times, so that they can be with their children.

"A patchwork career is a modern way of balancing motherhood with work – it generally means less income, but also more family time."

Mrs Wright said she does have to spend additional time working on marketing and keeping her financial records up-to-date: "I get more career satisfaction now because I'm building something of my own. My husband is in full-time, permanent work, so I do know the mortgage will always be paid."

The shop owner

Chris Petterson


For the last decade Chris Petterson has owned and run three greeting card shops, but found he had to use his pension from a previous job to supplement his income.

Mr Petterson, from Wakefield, North Yorkshire, has had to work full-time in one of the shops himself but has only been able to pay himself less than the minimum wage.

He said: "I have eight part-time staff but the costs with pay changes and pensions has gradually risen as have rates, rent, utilities, whereas business has plateaued over the same period.

"One of my big frustrations is the unfairness of business rates. I have two shops of similar retail space, but one shop has a rateable value of £6,000 whilst the other is £13,500."

However, he said the positive side of being self-employed was being able to spend more time with his grandchildren.

If you believe that my message is worth spreading, please use the share buttons if they show on this page.

Stephen Hodgkiss
Chief Engineer at MarketHive

Yes! Our services are FREE and will remain FREE FOREVER!